For just over a year I have been living in France. This post covers my experience in using online or application resources when your native language doesn’t match the first language of the country you live.
My first language is English. I work in English, I consume entertainment in English. I set my language on my computer to be English. On websites I register with with I set my language as English.
I’m pretty ok with speaking French, I get by in Dutch, but I don’t consume much, if any, content in these languages.
Here are two areas that have I think need some attention.
Advertising
Online advertising is getting more and more advanced in tailoring what gets presented to you. Websites can use various tools to tune what you see. For example, using your IP address to set location or use browser cookie information to match topics from recent searches or website visits.
But I think there are some issues with the use of location based system. Or, at least people aren’t using it effectively.
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